What is SEO

I will tell you the basic definition now because SEO is big area to cover on these post are for beginners okay let me come to the point SEO is search engine optimization. these days search engines are becoming more sophisticated there are plenty of search engines but people most commonly use goggle,yahoo,bing so always mainly concentrate on these search engines.

If you what to become the best SEO then there is a website called searchengineland.com there you can find out lots of article related to search engine optimization and in below i will explain some what detail about the search engine optimization based on internal and external elements optimization so keep updating about the what can we do with webmaster tool and google analytical tools and improve your web content will make you increase the page rang and reduce the crawl error.

There are two main categories of element they are internal element and external element  which i am going to explain , first we will go through the internal elements in that they mainly concentrate on content, html and meta information , architecture. always content is the king and the exception content that make visitors to engage and the quality is based on how detailed and how well is written and the length of the article also matters , heading ,subheading and spelling also matters.

always do research and then have a keyword that has low competion and for that you can use the software know as long tail pro that can be used for keyword tool.Engagement will describe about the average time, bounce and returning website, i want to tell that your post should be freshness but does not means that every blog post focus on current event in next chapter i will explain about the negative component of content.

Conversion Optimization Strategy

As i told before make changes in your website and increase your visitors, even small changes will increase visitors.So what should be tested and what changes should be made on the website so i will tell what are the things should be concentrated on conversion optimization.

Always people notice a lot on attractive offers and and short and crispy headlines.so the intially concentrate on that to enchance and also develope trust badges and award badges focus on badges , adding testimonial ,making social proof etc.

People always love free market you product on that way in your website like exchange offer, urgency only limited time will all make you increase you brand and try to change the call to action ,always have clear title and headlines on the page , add vedio to your website always be promotional to your brand.

The key concept is change it and get it i hope you understand always make a change and try to get the customers and get personal with your content and core value of your company.
when you change images in you site dont use stoke photo and also changing CTA button,size,color will also improve your visitors and also if you have form reduce the list in form will aslo increase you customers if you have big form some times customers will get irritated.

One key concept you have to keep in mind always people always love to connecting with peoples  

 

What is A/B testing and Multivariate testing ?

A/B testing is testing the design of the website like changing the color and changing the layout etc.Multivariate testing is difficult to understand one website and compare with other site that is compared with multiple of sites. Making this effectively and efficiently is know as conversion optimization and make a strategy for it which is seen in next post.

What is Conversion Optimization ?

I don't want to confuse you on speaking so technically on conversion optimization the purpose of conversion optimization is to find the way to make our visitors of our website to take action.so people who visit your website may be sign up a form , click for subscription etc these action happen due to your conversion optimization on your website.

I will give you a example here you have 100 people visitors and 1 email subscribers that's is good when you compared 500 people visitors and 1 subscribers so always make changes in your website and make use of web traffic effectively.There is a software called visual website optimizer you can use it for conversion optimization.