I don't want to confuse you on speaking so technically on conversion optimization the purpose of conversion optimization is to find the way to make our visitors of our website to take action.so people who visit your website may be sign up a form , click for subscription etc these action happen due to your conversion optimization on your website.
I will give you a example here you have 100 people visitors and 1 email subscribers that's is good when you compared 500 people visitors and 1 subscribers so always make changes in your website and make use of web traffic effectively.There is a software called visual website optimizer you can use it for conversion optimization.
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