What is SEO

I will tell you the basic definition now because SEO is big area to cover on these post are for beginners okay let me come to the point SEO is search engine optimization. these days search engines are becoming more sophisticated there are plenty of search engines but people most commonly use goggle,yahoo,bing so always mainly concentrate on these search engines.

If you what to become the best SEO then there is a website called searchengineland.com there you can find out lots of article related to search engine optimization and in below i will explain some what detail about the search engine optimization based on internal and external elements optimization so keep updating about the what can we do with webmaster tool and google analytical tools and improve your web content will make you increase the page rang and reduce the crawl error.

There are two main categories of element they are internal element and external element  which i am going to explain , first we will go through the internal elements in that they mainly concentrate on content, html and meta information , architecture. always content is the king and the exception content that make visitors to engage and the quality is based on how detailed and how well is written and the length of the article also matters , heading ,subheading and spelling also matters.

always do research and then have a keyword that has low competion and for that you can use the software know as long tail pro that can be used for keyword tool.Engagement will describe about the average time, bounce and returning website, i want to tell that your post should be freshness but does not means that every blog post focus on current event in next chapter i will explain about the negative component of content.

Conversion Optimization Strategy

As i told before make changes in your website and increase your visitors, even small changes will increase visitors.So what should be tested and what changes should be made on the website so i will tell what are the things should be concentrated on conversion optimization.

Always people notice a lot on attractive offers and and short and crispy headlines.so the intially concentrate on that to enchance and also develope trust badges and award badges focus on badges , adding testimonial ,making social proof etc.

People always love free market you product on that way in your website like exchange offer, urgency only limited time will all make you increase you brand and try to change the call to action ,always have clear title and headlines on the page , add vedio to your website always be promotional to your brand.

The key concept is change it and get it i hope you understand always make a change and try to get the customers and get personal with your content and core value of your company.
when you change images in you site dont use stoke photo and also changing CTA button,size,color will also improve your visitors and also if you have form reduce the list in form will aslo increase you customers if you have big form some times customers will get irritated.

One key concept you have to keep in mind always people always love to connecting with peoples  

 

What is A/B testing and Multivariate testing ?

A/B testing is testing the design of the website like changing the color and changing the layout etc.Multivariate testing is difficult to understand one website and compare with other site that is compared with multiple of sites. Making this effectively and efficiently is know as conversion optimization and make a strategy for it which is seen in next post.

What is Conversion Optimization ?

I don't want to confuse you on speaking so technically on conversion optimization the purpose of conversion optimization is to find the way to make our visitors of our website to take action.so people who visit your website may be sign up a form , click for subscription etc these action happen due to your conversion optimization on your website.

I will give you a example here you have 100 people visitors and 1 email subscribers that's is good when you compared 500 people visitors and 1 subscribers so always make changes in your website and make use of web traffic effectively.There is a software called visual website optimizer you can use it for conversion optimization.

How to create marketing campaign in Twitter

Good Noon Friends

I am sorry for the delay in my post as i was busy in my work schedule i was not able to post so
today let me discuss about how to create a marketing campaigan in twitter. so why i tell twitter is twitter has more than 1 billion users in it so start reaching your target audience via tweets through the perfect Twitter outreach strategy in 2015.

Before creating you campaign keep that in mind make your audience to do two things , take action and pass on your message but always try to do organic and make clear who you what to target first
Describe your target audience on Twitter.Then what is expected from the audience participation is just increase you followers efficiently and then make them to  retweet and visit website.Always make them to follow you account and also spread the link and increase the traffic.

Always make your own strategy for your business because it works and try to enhance your strategy with customer service , brand monitoring and seek for sales opportunity and social activity. because always keep in mind that the tweet your tweeting is a person don't be product oriented to him. so create a twitter account and sign up for twitter adv. so you can you twitter analytic which  will be very useful for developing your product promotion and social activity.

create a tweet that is content oriented and always use picture in ur tweet which will increase the impression because people like picture than words and publish your tweet and direct traffic from twitter to you brand web page and use URL shortening service to make your website short and that can be easily post in twitter and mention the band name with hash tag to promote without links and also use connection to peoples on following , retweet and make you followers buy giving special offers and gifts and wishes on occasion.

Thanks  for reading the post in next post i will tell you the detailed abut tag and other function in twitter. have a nice day. bye

How to create marketing campaign in facebook

So the next step is to create campaign in Facebook so the first question in your mind before you think about campaign is why should we need to create marketing campaign that's nothing but is a planned action that is used to define your objective.

so why Facebook that's is because that Facebook has lots of visitors on daily basics and lots of user when compared to other social media.Before creating ads there are many business pages in Facebook for local business also so the first thing is choose your objectivity and make a post for low price.

The first thing is you need a Facebook account and then sign in and go to create adv on the top of the page in right side then choose what you what to advertise so after deciding select the goal for advertising and then design the adv. so now this is important factor that arises now is target you audience that is you have to fill all the factor based on the categories given in Facebook like gender, age categories,location,interest etc based on the audience you are targeting on your advertising objectivity after completing all this select the pricing and pay for ads.

Now the Final stage is monitor you campaign , generate the report , and then further you can manage the ads and tweaks and also use Facebook friends organizer tool to constantly monitor your friends and also lean about the algorithm that facebook uses in their social media website.

Why to Market your website ? First thing in digital marketing

Initial Plan for  Digital Marketing

The initial thing to do with digital marketing is just create a website officially and make to gain traffic to your website. There are many internet marketing tactics which we will see one by one in further post at initial i was learning about the social media marketing to gain more audience to our website.

why i go for social media recently i was readin a article where there was a good marketing idea behind the article where facebook has 19% of population but i dont know about twitter and linkedin.

so u can make you daily activity well planned and stay connect with you facebook fans and share ou update and daily activity with them will make more brand making of you product with audience.but always keep one thing is mind think people as people not as you customer always i have seen may social website where i can see only promotional video and promotional pic  so dont be like that make people to communicate with people not with brand.

my best advice is be patient and dont spend money for your growth in socail media try to grow organically which is always safe and good.so marketer has more golden opportunity to expand their customers and their fans in social media and gain traffic and they can also easily target the categories like male,female and age location such other factors also make easy to target customer and know the intrest of peoples in online based on their behaviour activity.

Understand Audience Of Major Social Media Platform

As i told above understanding audience in social media is very important factor to marketers for example marketers can target or find the interest patterns of people of age categories,in particular demography etc. always make a better idea to connect with the audience.many research tells  that now days the frequency of usage of social media has been increased for example on daily basics on going through a article i was seeing that 63% of people in world uses facebook on daily basics and also there is a concept called social matrix which tells that people who are in facebook linkedin twitter has only available in one in some people who are available in all three so making this data united they make a social media matrix.

these are the advantage of social media on digital marketing this is just a basic about why we should concentrate in this area so we will see about creating a marketing campaigns in social media

What is Digital marketing ?

Hello Blog Readers..

what motivated me to write a blog on digital marketing for the past days i was busy in work and now i thought to write on digital marketing because it has large scope and advantage in low cost and highly effective when compare to traditional marketing system.I have planned to share my experience on digital marketing and to get shared with you my dear friends.I am just a kiddy in digital marketing and trying to enhance myself so i invite friends to share knowledge on digital marketing with me and keep motivation business people to keep update and enhance their business.

So lets start with a question what is digital marketing as the first question ?

Even i maybe wrong ! Digital marketing is marketing that made through internet to reach people directly using the communication channel as laptops ,computers,smartphones,email,social network also.This is my definition. so forgive me. So according to traditional way the cost of marketing is high and the return of investment is low. when compared to digital marketing the cost is low and return of investment is high.These days the digital marketing system had also developed like surface scanner like QR code and many mailing strategy to customers and many online free service providers which make our cost of using the service at low cost and some times it aslo FREE.

we people always love free.

The reason for the growth of Digital marketing system is due to reason of development in information system and web development system.Lets see detail on digital marketing and things to do with digital marketing system in next post.